The quality of the beaches in Sámara and neighboring Carrillo made the area a high priority region of tourism industry development for the Costa Rican government shortly after the opening of Liberia's Daniel Oduber International Airport. Because the beach is accessible from three of Costa Rica's four international airports, influential business owners and well connected landowners were able to secure government-funded improvements to the highway and beach infrastructure earlier than competing tourism regions like Nosara and Guiones, providing easy access to the virtually pristine beaches and calm ocean waters. These calm waters makes Sámara a well-known spot for surf beginners.